Umbreen Sheikh is a licensed cosmetologist and founder and CEO of Wine Brow Bar (

For London born Umbreen, beauty is in her blood. Her mother was a huge influence, having attended cosmetology school and owning London Salons that encompassed all areas of beauty in addition to eyebrow threading, which was quite rare at the time. Umbreen learned to “thread” brows at an early age. Umbreen jokes that her mother taught her, “The birds, the bees and the brows." Growing up, Umbreen spent much of her time in her mother’s salons while also attending University at King’s College London and graduating with a degree in Biomedical Sciences. After marrying in 2003, Umbreen moved to New York where she became PR Director of a niche magazine. In 2005, Umbreen had a son, and in 2011 her daughter was born. After her children were in school, she decided to fulfill her lifelong passion for beauty, brows and product development.

While living in New York, she realized that there were no brow salons that catered to threading and focused on understanding face shapes and how to achieve the perfect brow shape in a way that did not damage the eye area. Although many salons offered waxing, this was not a method Umbreen wished to pursue. She was dismayed by existing salons that offered one size fits all, unhygienic, or painful brow/eyelash treatments.

As someone who learned the reigns of beauty and brows from an entrepreneurial mother, the concept of women’s “Embrowerment” was essential to Umbreen. In 2014, she developed the concept for Wink. Today, her empire includes three Wink Brows Bars in Manhattan, one in Brooklyn and one in London. For those who can’t make it to the salon, Wink has an eponymous line of brow, lash and facial products available for purchase online.

Philanthropic pursuits play a significant role in Umbreen’s life. She is a committee member of “Developments in Literacy” that educates 27,000 girls in Pakistan. She is also a Lotus Circle Advisor for The Asia Foundation a non -profit international organization that works across Asia advancing the rights and opportunities for women through their empowerment program.

Umbreen resides in New York with her financier husband and two children.

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