Elisa is the founder and CEO of 30Seconds. She’s an award-winning Latina entrepreneur who previously founded iParenting, a “Best of the Web” dotcom that was acquired by the Walt Disney Company, where she served as director and executive editor of the Disney Interactive Media Group.

Elisa is the author of the book "Become the Fire: Transform Life's Chaos into Business and Personal Success," now available for preorder on Amazon, Barnes & Noble and Indie Bound.

Elisa has been a newspaper columnist, magazine editor, radio and video host, and has created content and marketing programs for various Fortune 500 companies. She has a BA in Communications from the University of Wisconsin-Madison, which awarded her its Entrepreneurial Achievement Award, and an MSJ in Journalism from the Medill School of Journalism at Northwestern University, where she’s a member of the Council of 100 mentoring organization.

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